Embedded Files
Brief
Brief
To design a capsule collection of handbags for Dior to be carried by the modern Parisian women.
Design Process
Design Process
Secondary pre-research pointersÂ
Brand History
Creative Directors
Competitors
Dior USP
Handbag range
Brand identity
Marketing Strategy
SWOT analysis
Brand Consumer
Behavioural study of the french consumer
Defining the briefÂ
Setting the range language
Identifying the consumer
Identifying the consumer
Consumer board
Defining the style
Defining the style
Moodboard
Concept Sketches
Design Concepts
Design Concepts
Style of bags: Classic, practical, funky
Consumer: The Parisienne women
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